E-A-T and YMYL are ranking factors that Google uses to evaluate the quality and relevance of content. With different types of websites having different thresholds for E-A-T, it can be tricky to get the optimization right—or even know where to start. But understanding E-A-T and YMYL, and how to optimize for them, is essential for SEO success.
E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness”. YMYL stands for “Your Money or Your Life”. Both are Google ranking factors that apply to certain types of content. Content related to a person’s health, finances, safety or data security (YMYL), should be made by experts and authorities (E-A-T) so that people can trust the information they obtain online. Optimizing your website for these factors will help you rank higher in search engine results pages (SERP).
An E-A-T and YMYL audit is an essential step to optimize for these ranking factors. To start, analyze the content on your website in terms of E-A-T and YMYL. Check if the authors are experts on the topic, if their bio details what makes them credible sources, and if there is contact information that enables customers to reach out to them . Additionally, check whether your website has high quality content with accurate facts and research, as well as positive reviews from customers who have dealt with you before. These are all indicators of trustworthiness which will help you rank higher in search engine results pages (SERP).
To ensure your content meets YMYL requirements and provides helpful information, use efficient writing techniques. Make sure the language used is appropriate for the audience you are targeting, such as using more technical terms for more advanced topics. Additionally, provide context to define any unfamiliar terms so that readers can better understand the content of your website. Furthermore, break up large blocks of text into shorter paragraphs with clear titles and subheadings that make it easier to read and retain information faster.
Whitespace and data such as name, address, and phone number (NAP) should be used to improve consumer experiences on websites. Whitespace can make a page easier to navigate, as it provides distance between elements which divide the page into visually distinct sections. Furthermore, NAP data adds authority and legitimacy to your website by presenting accurate contact information that viewers can trust. As a result, providing whitespace and including NAP data will improve user engagement on your site and may contribute to better ranking for E-A-T related keywords.
By leveraging the power of social media, you can quickly build relationships with influential people or authorities in your niche. Reach out to them via LinkedIn, Twitter, etc., and ask if they would be willing to participate in a Q&A session on your website—which will also increase organic traffic and create more engagement with potential customers. Additionally, having authority level figures share their knowledge on your platform or referring back to your website from their own blogs can rapidly improve the trust users have for your business or brand.
Comments
Leave a comment