Shopify Retail Markets: Unlocking Location‑Specific Pricing and Catalogs for POS

What Are Shopify Retail Markets?

Retail Markets are a new type of market in Shopify designed specifically for in-person selling through Shopify POS. They extend the existing Shopify Markets framework (originally built for international ecommerce) to brick-and-mortar retail scenarios help.shopify.com. In Shopify, a "Market" typically represents a group of customers defined by region or channel with its own custom settings. Retail Markets leverage that concept to allow unique customizations for physical store locations, distinct from your online or B2B markets help.shopify.com. In essence, Retail Markets let you create retail-specific merchandising strategies—different product assortments, pricing, and promotions for your in-store shoppers—without affecting your online store experience.

Key capabilities of Retail Markets include:

• Location-specific product catalogs: You can associate a set of products (a “catalog”) with a specific market (e.g. a particular store or region). This enables showing or hiding certain products by location and setting unique prices for them in each retail market help.shopify.com. For example, you might only sell clearance items at outlet stores and not list them at full-price flagship locations, or conversely, carry region-specific products in one city but not another help.shopify.com. All of this is possible by assigning different catalogs to different markets.

• Differentiated pricing by location: Perhaps the most game-changing feature – you can now set different prices for the same product at different stores changelog.shopify.com. If your downtown boutique can charge a premium for an item compared to your suburban outlet, or if you want in-store prices to be lower than online to encourage foot traffic, Retail Markets has you covered. Shopify allows these price overrides via catalogs, so a T-shirt could be $25 in New York City and $20 in Boston, reflecting local market conditions help.shopify.com.

• Tailored timing and merchandising: Retail Markets also support different publishing rules by region. This is useful for seasonal merchandising. For example, you could launch summer products in May for your Northern hemisphere stores and only in December for stores in Australia help.shopify.com, aligning with local seasons. Each market’s catalog can have its own schedule for product availability and promotions.

• Unified inventory management: Despite price or assortment differences, inventory remains unified across your Shopify store changelog.shopify.com. All locations draw from the same product records and stock counts, preventing the headaches of duplicate product entries. This unified inventory means you won’t oversell just because you set up multiple markets – stock levels update regardless of where the sale happens.

• Improved POS performance: An added technical benefit – location-specific catalogs improve Shopify POS app performance with faster sync times and more efficient handling of bulk updates across all your retail locations changelog.shopify.com. The POS app in each store only loads the relevant catalog for that market, which can significantly speed up search and checkout, especially if you have a large product range. This targeted sync reduces data bloat on each device and makes managing many locations smoother.

It’s important to note that to use Retail Markets, your store must be on the right plan and app version. Specifically, a Shopify POS Pro subscription is required (or Shopify Plus plan) to customize catalogs for Retail Markets changelog.shopify.comhelp.shopify.com. Also, you need to update your POS app to version 10.3.0 or higher changelog.shopify.com. At launch, Retail Markets was in early access to select merchants help.shopify.com, but as of the Shopify Summer ’25 release it is becoming broadly available for all POS Pro users. Now, let’s walk through how you can set up Retail Markets in your Shopify admin.

How to Implement Retail Markets: Step-by-Step Guide

Setting up Retail Markets involves creating new markets in your Shopify admin, defining catalogs (product sets with location-specific pricing) for those markets, and assigning your physical store locations to them. Below are the implementation steps:

1. Ensure You Have POS Pro and Latest POS App: Before anything, verify that your Shopify plan supports this feature. POS Pro is an add-on (or included in Plus) that unlocks advanced retail features. Retail Markets won’t be available on the standard POS Lite. Upgrade if necessary, and update all your Shopify POS devices to v10.3+ to gain access to the new capabilities changelog.shopify.com.

2. Access the Markets Section in Shopify Admin: In your Shopify admin, go to Settings > Markets. (If you’ve never used Shopify Markets before, this is where you manage all regional and channel markets for your store.) Click “Create market” to set up a new market for your retail locations help.shopify.com. You can create markets based on geography or store groups – for example, one market for each country or region you operate retail stores in, or separate markets for different store brands or tiers (e.g. “Premium Stores” vs “Outlet Stores”) help.shopify.com.

3. Define the Market and Include POS Locations: Give your new market a name (e.g., “New York Stores” or “UK Retail”). In the market setup, you’ll choose which locations and channels it includes. Select the specific POS locations (physical stores) that belong to this market help.shopify.com. For instance, if you’re creating a market for East Coast stores, you might include your New York, Boston, and Philadelphia shop locations in this market. (You can also include online store or other channels if you want a blended market, but for a purely retail market, you might include only POS locations.) This step is crucial – including the correct POS location(s) ensures the market’s catalog and pricing will apply to sales made at those stores help.shopify.com.

4. (Optional) Set Market Settings: Shopify Markets allows various customizations at the market level (primarily used for international markets). For Retail Markets, you might not need to adjust things like domains or languages (since those apply to online channels), but it’s worth reviewing settings like currency and taxes. Currently, all locations in a single country share the same currency and tax entity in Shopify, so if your market is within one country, you’ll use the store’s base currency. (Support for multi-currency retail selling is in the works, according to Shopify’s developer notes, to eventually allow different store locales to transact in different currencies in POS community.shopify.dev, but as of now, plan retail markets within a common currency region.)

5. Create a Product Catalog for the Market: Next, navigate to Markets > Catalogs in your admin, and click “Create catalog” help.shopify.com. A catalog is essentially a subset of your products (or all products) with optional price overrides. When creating a new catalog:

   • Name your catalog (e.g., “NYC Store Catalog” or “Outlet Pricing Catalog”). You can have multiple catalogs if needed, but often one per market is a good start.

   • Set the catalog status – choose “Active” if you’re ready to use it immediately, or “Draft” if you want to configure everything and review before making it live help.shopify.com.

   • Choose a base currency for pricing in the catalog. This is typically your store currency (all customer-facing prices will auto-convert to the local currency of the market if different, at checkout, but the base for your overrides can be your home currency) help.shopify.com.

   • Overall price adjustment (optional): Shopify allows you to increase or decrease all prices in the catalog by a percentage if you want a blanket markup or markdown for that market help.shopify.com. For example, you might set an overall +10% price adjustment for a high-cost market, instead of manually editing each product. (You can still override individual product prices afterward—manual overrides on a product will supersede the global adjustment help.shopify.com.)

   • Add products and set specific prices: By default, all your products are included in a new catalog. You can remove (exclude) any products that shouldn’t be sold in this market’s stores help.shopify.com. For the remaining products, you have the option to enter a custom price for that market. For instance, you could exclude bulky items from a small store that doesn’t stock them, or set a specific price for Product A that’s higher or lower than your default price. Any product with no custom price will simply use your standard price in POS.

6. Assign the Catalog to the Market: If you didn’t already link the catalog during creation, go back to Settings > Markets, select your new market, and find the Catalogs section. Click the “+” or Add Catalog button and choose the catalog you just created help.shopify.com. You can assign multiple catalogs to one market if needed (though that’s an advanced scenario). Once assigned, Save the market settings help.shopify.com. From this point, the products and prices defined in the catalog are tied to that market’s locations.

7. Enable Products on POS Sales Channel: Just a quick check – for any product to actually be sellable at a POS location, the product must be made available to the Point-of-Sale channel in Shopify. This is the usual step of ticking the box for POS in the product’s Sales Channels on the product detail page. Ensure your intended products are not accidentally unavailable on POS, otherwise even if they’re in the catalog, they won’t show up on the POS app help.shopify.com. (Most products will be available to “All channels” by default unless you changed it.)

8. Test Your Retail Market Setup: With the market and catalog in place, it’s time to test. On a Shopify POS device at one of the locations in your new market, try searching for some products to ensure they appear and that the correct custom prices show. Shopify provides a “View as” feature in the admin product view which lets you preview a product’s info as seen in different markets help.shopify.com. Use this to verify that, say, Product A is $200 in your “NYC Store” market and still $150 in your “Houston Store” market, for example. Double-check that excluded products indeed don’t show up at the intended locations. It’s wise to run a couple of test transactions (perhaps in a development store or by creating a test draft order) to see end-to-end behavior.

9. Roll Out and Train Staff: Once satisfied, roll out the changes to all your stores in that market. Inform your store staff about any price differences and product assortment changes that have been made for their location. If prices now differ from your online store or other locations, provide guidance on how to handle customer questions (“Our pricing is tailored to our local market conditions/promotions,” etc.). The POS interface will automatically apply the correct prices, so cashiers won’t need to do anything special — but they should be aware of the strategy behind it.

10. Monitor and Adjust: After implementation, keep an eye on sales performance in each market. Shopify’s analytics may allow you to segment sales by market or location to see the impact. You might find you need to tweak prices or swap products in/out of a catalog based on what’s selling (or not) at each store. The good news is, making adjustments is as easy as editing the catalog in your admin and the changes will sync to the POS quickly, thanks to the streamlined catalog system changelog.shopify.com. Seasonal changes can be managed by updating the catalog or swapping catalogs when the time comes (for example, moving from a Summer catalog to a Winter catalog for a location).

By following the above steps, you’ll have Retail Markets configured to deliver a customized in-person shopping experience across your stores. Now let’s examine how this new system compares to what existed before, and why it’s such a significant improvement for retail merchants on Shopify.

Previous Shopify POS Setups vs. Retail Markets

Prior to the introduction of Retail Markets, Shopify’s handling of multi-location retail pricing was quite rigid. Historically, a Shopify product could have only one price across all channels and locations – your online store, all POS locations, etc., all pulled from the same base price field community.shopify.com. There was no native way to charge different prices in different stores or have one price in POS and another online. This limitation forced merchants who needed location-specific pricing to resort to workarounds.

Common workarounds before Retail Markets included:

• Duplicating products for each location: Some merchants created duplicate product entries in their catalog, each with a different price, and used tagging or separate locations to distinguish them. For example, “Product A – Online” and “Product A – Store X” as separate SKUs. This quickly became unmanageable, especially for merchants with large catalogs. One business described that duplicating all products for each of their six retail locations (and online) was “absolutely not feasible” with 50,000+ SKUs community.shopify.com. Duplicates also break inventory synchronization – selling an item at one location wouldn’t deduct stock from the “online” version, leading to inventory messes community.shopify.com.

• Separate Shopify stores for retail vs. online: Another approach was to maintain two (or more) Shopify stores – one used for the online shop and another used exclusively for in-store sales (with Shopify POS). This way, each store could have its own pricing. However, this introduced a host of other challenges: higher costs (paying for multiple Shopify plans and POS Pro subscriptions), complexity in managing multiple admin backends, and the need to sync inventory across stores using third-party apps community.shopify.com. Experts suggested using inventory management apps (like OrderHive or others) as a “central hub” to push inventory updates to both stores and even manage separate price lists per store community.shopify.com. But these solutions were costly and added points of failure. Small businesses often found this overkill or unaffordable, and larger ones lamented the inefficiency.

• POS discount hacks or manual overrides: Lacking a true dual pricing system, some merchants would manually apply discounts at POS to simulate a different price. For instance, if the online price was higher, a cashier might have a custom discount code to reduce the price in-store. Or staff simply overrode the price at checkout for certain items. This was error-prone and inconsistent. There was also no “POS-only” automatic discount that could selectively apply by location; any automated discount would either apply everywhere or need custom script coding (and Shopify Scripts didn’t apply to POS, only online checkout).

The absence of official multi-location pricing was a pain point discussed in Shopify’s community for years community.shopify.com community.shopify.com. Merchants in the forums frequently asked for the ability to have separate online vs in-store prices, or unique pricing per store, noting it was “a no brainer” feature Shopify was leaving on the table. As one frustrated user wrote, “Shopify please listen and allow different pricing for POS vs online”community.shopify.com. Shopify Plus users sometimes leveraged the B2B feature “Price Lists” or apps to create wholesale pricing, but those didn’t apply to the POS sales channel for regular retail customers, so they weren’t a solution for multi-location consumer pricing.

Enter Retail Markets: This new feature essentially solves those problems in an elegant, integrated way. Now, you do not need multiple stores or duplicated products to have differentiated pricing. Everything is handled within one Shopify store, using the Markets and Catalogs framework. Inventory remains unified (no more syncing issues), and price updates or product changes can be managed centrally yet applied selectively by market. The POS app, thanks to Retail Markets, knows which location is associated with which market, and it will automatically surface the correct catalog and prices when a store staff logs in at that location. This is a massive simplification for any retailer who previously juggled hacks or separate systems to differentiate their offerings.

To illustrate the improvement: before, if you wanted Product A to be $100 online, $120 in Store A, and $90 in Store B, you might have needed three duplicate products or two separate stores. Now, with Retail Markets, you have one Product A in your catalog, and in your Shopify admin you can set a custom price of $120 for Product A in the “Store A” market and $90 in the “Store B” market, while the base price remains $100 (used by your online market). The POS in each store will simply display the appropriate price when selling Product A. No manual intervention or confusing workarounds required.

Beyond pricing, Retail Markets’ ability to customize product availability per location is also a shift from the past. Previously, all active products in your Shopify catalog were visible on POS (unless you manually hid them by channel). With catalogs, you can fine-tune exactly which products are listed at which stores. This means no more clogging your small boutique’s POS with items that only the big store carries, for example. It also means you can test a new product in one region by only adding it to that market’s catalog, rather than publishing it storewide.

Strategic Benefits for Retailers

The introduction of Retail Markets is not just a technical upgrade—it opens up new strategic possibilities for retail businesses on Shopify. Here are some of the key benefits and how you can leverage them:

• Optimized Local Pricing Strategy: Retailers can now implement sophisticated pricing strategies tailored to each location’s market conditions. For instance, stores in premium locations (high-rent districts or tourist areas) might command higher prices due to higher operating costs or willing customer base, whereas stores in price-sensitive markets can competitively price down changelog.shopify.com. You might choose to increase prices at a flagship store where customers expect a high-end experience, while keeping prices lower at an outlet store to move inventory faster. This flexibility can help maximize margins and competitiveness simultaneously across different regions.

• Localized Promotions and Sales: With Retail Markets, you can run promotions exclusive to one store or region without affecting your other channels. Suppose you have excess inventory in one city – you could create a clearance sale catalog just for that market, marking down those products heavily, while other stores remain at normal pricing. Or imagine a city-specific event (say, a sports team win or local holiday) – you could offer a special discount on related merchandise just in that local market. This targeted approach keeps promotions relevant and controlled, and prevents, for example, an in-store sale from triggering price-matching requests online or at other locations.

• Assortment Tailoring: Different stores serve different demographics. Now you can cater to those differences by curating each store’s product assortment. For example, a campus-area store might stock more low-priced, trendy items, while a downtown urban store carries more premium or professional products. Using catalogs, you can ensure each location carries products that resonate with its shoppers. Seasonal products are a great example: you can list winter coats only in your northern stores, and not clutter the catalog (or inventory) in stores where that season or demand isn’t present. Conversely, test new products in a single region to gauge interest before a chain-wide rollout. All this can drive higher sales by aligning inventory with local tastes and needs.

• Improved Customer Experience: When prices and products are tuned to local expectations, customers feel greater trust and relevance. There is less confusion from seeing one price online and another in-store without explanation, or finding a product on the website that the local store says is “not available.” With Retail Markets, you can intentionally align or differentiate online vs in-store pricing with a strategy behind it. If you decide to keep online and offline prices the same for consistency, you can still do that; but if you have a rationale to differ (e.g. covering shipping costs in online price but offering a pickup discount in-store), you now have the tools to do so transparently. Customers at a particular store will only see the price you want for that store, as opposed to previously when some savvy shoppers might notice price mismatches and question them.

• Operational Efficiency and Speed: Retail Markets should simplify operations for your team. Price updates that used to be cumbersome (changing tags in-store manually, or maintaining spreadsheets for multiple stores) are now handled in one admin interface. If costs change or you need to do a price increase, you can do it per market in bulk and roll it out via sync. The fact that POS now only syncs the relevant catalog means new product additions or changes propagate faster with less chance of error or lag changelog.shopify.com. It’s a more scalable setup for retailers growing from one to many locations. Inventory is still one pool, so your purchasing and fulfillment teams don’t have to allocate stock separately for “online store inventory” vs “retail inventory” in a rigid way—Shopify will deduct from the same pool but you can control where items are sold via catalogs.

• Insights and Analytics: Over time, having separate markets for each location (or region) means you can compare performance and metrics between them. Shopify’s reporting can break down sales by location already, but markets might add another layer of analysis, especially if you group multiple stores into one market. You could analyze how a product performs in Market A versus Market B when priced differently, gaining insights into price elasticity or local demand. These insights can inform not just pricing, but marketing and inventory distribution as well.

• Unified Omnichannel Strategy: Shopify has been pushing towards unifying online and offline commerce, and Retail Markets is a big step in connecting those dots. If you use Shopify for both online and in-person sales, you now have a centralized system to handle nearly all aspects of differentiation between channels and locales. For example, you might have an “Online US” market and a “Retail US” market under one Shopify account, each with its own pricing rules, but sharing customer data and inventory. This unified approach means loyalty programs, gift cards, etc., still work across online and offline, even if prices differ. It gives you the best of both worlds: centralization where it counts and customization where it matters.

In summary, Retail Markets give Shopify merchants with physical stores a level of flexibility previously found only in enterprise retail systems (or through clunky workarounds). You can be nimble and strategic at a granular level—by location—without losing the efficiency of a single platform. This opens up opportunities to boost profitability, better serve local customer needs, and experiment with market-specific tactics.

Considerations and Tips for Using Retail Markets

Before diving headlong into Retail Markets, keep a few considerations in mind:

• Plan and Permissions: Since Retail Markets require POS Pro or Shopify Plus changelog.shopify.com help.shopify.com, ensure the cost is justified for your business. POS Pro is an add-on cost per location (about $89 USD/month per location as of recent pricing). The advanced features like Retail Markets, unlimited register shifts, and others come with that. Most growing retailers will find the value worthwhile, but you should factor it in. If you’re just starting with one location and a small catalog, you might not need location-specific pricing immediately—however, if you plan to expand, it could be smart to build your foundations with Markets in mind (perhaps take advantage of a free trial of POS Pro to test these features).

• One Market per Country (for Retail): Shopify currently allows only one business entity and one payout bank account per country per store help.shopify.com. This means if you have multiple markets in the same country (say you create separate markets for “East Coast Stores” and “West Coast Stores” in the US), they still share the same legal business identity and Stripe/Shopify Payments account for payouts in that country. That’s usually fine, but if you expected to separate them (perhaps for separate business units) you can’t split financial accounts by market. Markets are more for customer-facing segmentation, not for splitting out your back-end financials.

• B2B Pricing vs. Retail Markets: If you sell B2B (wholesale) through Shopify’s B2B feature, note that company-specific price lists do not apply to POS/retail sales help.shopify.com. A B2B customer with special pricing will only get those prices through online or draft orders, not when buying in-store through POS. Retail Markets doesn’t change that—retail POS sales always use the retail catalog pricing. So consider how you handle B2B customers in-store (perhaps they place orders online for their pricing). Shopify may address this in future, but currently Retail Markets is focused on general consumer pricing in stores.

• Multi-Currency Retail: If your brick-and-mortar footprint spans multiple countries with different currencies, be aware that as of this launch, Shopify POS will still process all sales in your store’s base currency by default (or the currency tied to that location’s entity). Shopify is working on multi-entity and multi-currency processing for POS community.shopify.dev, which will eventually allow a single Shopify store to natively handle, say, a US store in USD and a UK store in GBP under one account. Until that arrives, merchants operating in different currencies often use separate Shopify stores for each currency for compliance reasons. Retail Markets is laying groundwork to potentially eliminate even that need, but check Shopify’s latest documentation if this applies to you.

• Testing and Gradual Rollout: Leverage the fact that you can create markets in draft. You don’t have to flip all your stores to use Retail Markets overnight. You could pilot it with one or two locations first. For example, create a market for one store, adjust a few prices or products to see how it works, and get feedback from store staff. Since this is a new feature, Shopify might still be polishing the experience, so it’s wise to test in a controlled way. The early access nature means there might be tweaks or minor bugs initially, but Shopify’s rapid development suggests it will only improve.

• Communicating to Customers: If you implement differential pricing, consider how you’ll communicate (or not communicate) this to customers. Some retailers maintain parity between online and store pricing for simplicity, while others have good reason for differences (taxes, shipping costs, local promos). Be prepared to answer customers who notice a price difference (“Why is it cheaper on your website?” or vice versa). Often the answer can be framed around the value they get in-store (immediate purchase, personalized service, etc.) or simply different cost structures. Transparency or a clear pricing policy can help maintain trust. In many cases, customers accept that online and offline are different channels, but consistency is generally good unless a strategic reason exists.

• Training Staff on Catalogs: Your e-commerce team or whoever manages your Shopify admin will be the ones creating markets and catalogs. Make sure they coordinate with store operations. Store managers should know when a new catalog is pushed or when certain products are added/removed from their assortment. Likewise, if store staff report that something isn’t selling or customers want a product you carry elsewhere, that feedback can inform catalog adjustments. Essentially, use Retail Markets as a collaborative tool between your central team and your local stores to drive performance.

With these considerations addressed, you’ll be set to fully exploit Retail Markets’ capabilities. It’s a powerful tool, and like any tool, it’s most effective when used thoughtfully in line with your business goals.

Getting Started with Expert Help (How Wahoo Bootcamp Can Assist)

Excited about implementing Shopify Retail Markets, but not sure where to start or how to optimize it for your business? This is where WAHOO Bootcamp comes in. As a Shopify Partner focused on helping merchants succeed, WAHOO offers services that can guide you through this upgrade and beyond:

• Shopify Unlimited Free Trial Store Setup: If you’re new to Shopify or considering a fresh setup for your retail business, WAHOO’s Unlimited Free Trial program is an excellent way to kick off. Shopify’s standard trial is limited, but through WAHOO Bootcamp you can get an extended unlimited trial – giving you more time to build and experiment with features like Retail Markets before going live. The free trial store setup service provides hands-on help in setting up your store’s foundations, from products to POS configuration, ensuring you’re taking full advantage of features. This is a risk-free way to explore Shopify POS Pro features (like Retail Markets) without the pressure of a ticking clock.

• Wahoo Agentic Support (Humans + AI): Once you’re set up, running a sophisticated multi-location retail operation on Shopify might raise new questions or require tweaks – and timely support is key. WAHOO’s Agentic Support program offers a blend of human expertise and AI assistance to help build, fix, and optimize Shopify stores in real time. This means if you need help creating complex catalog configurations, troubleshooting market setup issues, or brainstorming the best pricing strategy by location, you can get expert support on demand. Instead of scouring forums for answers, you’ll have a dedicated support system to rely on.

• ChatGPT Agents for Shopify: Ever wish you had a smart assistant to handle routine tasks or answer Shopify questions 24/7? WAHOO Bootcamp provides ChatGPT-driven agents for Shopify – AI assistants fine-tuned to the platform. These agents can help with tasks like analyzing your sales data, suggesting optimizations, or even interacting with your store in a conversational way to configure settings. For example, you might ask the ChatGPT agent, “Show me the difference in sales between Market A and Market B last week” or “Help me set a 10% price increase for all products in the Europe market,” and get guided through it. It’s like having a Shopify expert available anytime to complement your own team’s efforts.

• WAHOO Apps Store and Resources: WAHOO curates a selection of useful Shopify apps and publishes deep research blogs (like this one) on their WAHOO Apps Store blog. This repository of knowledge can help you find the right tools to extend Shopify’s functionality. While Retail Markets reduces the need for certain apps (like those old inventory sync apps for multiple stores), you might still benefit from apps for things like advanced analytics, store pickup, or employee training. The WAHOO Apps Store highlights “just the right tools at the right time” so you don’t clutter your system with unnecessary apps wahoobootcamp.com. Additionally, WAHOO’s blog and knowledge base keep you updated on the latest Shopify changes and best practices, ensuring you stay ahead of the curve as Shopify continues to evolve.

Implementing a feature like Retail Markets can be a significant project—touching your pricing, inventory, and possibly your staffing and customer communication. Having experienced professionals to guide you can make a big difference in how smoothly it goes and how well it works for your business. WAHOO Bootcamp can act as your partner in this journey, from the initial free trial and store setup right through to ongoing optimization with agentic support and AI helpers. They’ve helped other merchants navigate Shopify’s advanced features, and can assist you in crafting a retail strategy that takes full advantage of what Shopify POS Pro now offers.

Ready to take control of your retail pricing and operations? Shopify’s Retail Markets feature is a transformative tool for merchant-owners and retail operations managers alike. It brings enterprise-level flexibility to businesses of all sizes. By implementing it thoughtfully, you can increase profits, move inventory smarter, and delight customers with targeted experiences. And you don’t have to do it alone—with WAHOO Bootcamp’s support and resources, you can fast-track the setup and master these new capabilities quickly.

Ultimately, Retail Markets underscores a broader point: Shopify is truly unifying online and offline commerce in one platform, giving you the power to run your business in a more nuanced way. If you run retail outlets and haven’t yet explored Shopify (or are on Shopify but not using POS Pro), now is the perfect time to jump in. The combination of Shopify’s technology and WAHOO Bootcamp’s expert guidance can set you up for omnichannel success. Embrace location-specific strategies, stay agile in the market, and watch your retail business thrive with this new toolkit at your disposal.